Robin Houghton

Poet – Writer – Post-marketer


“I’m a poet, writer and post-marketer. If you’re wondering what a post-marketer is, it’s someone who began their marketing career in the 20th century and is now re-thinking a great deal, if not all, that they held dear. The rules of the game have changed beyond recognition. But not everyone seems to have noticed.

I’ve spent 18 years in online marketing – since the internet hit, basically. Affiliate marketing, SEO, writing for the web, then social media – I’ve been there at the start of it all. My copywriting experience spans hundreds of websites, blogs and social media, as well as print brochures, magazine advertorial. I’m also an experienced speaker, trainer, author and features writer on topics related to social media, blogging online marketing and communications.

Clients include, or have included writers and authors, individuals in PR, publishing, change management and communications, as well as organisations including Equiniti Group, John Lewis, Mogford Group, London Metropolitan University, Sussex University, Brighton University and a ton of small to medium-sized businesses from vacuum pump manufacturers to boutique hotels.

Before the internet I had international marketing roles with Adidas and before that, Nike. You can see all the details on my LinkedIn profile. (I was one of the first 1,000 UK members there, by the way.)

I have an MA in Digital Media (distinction) from the University of Sussex. Before starting my own business in 2002, I was a freelance consultant then Marketing Director for a Brighton online agency specialising in SEO and affiliate marketing.

These days I pick and choose the interesting projects. If you are doing something interesting, are forward-looking and would like some help through the social media/online mire, please get in touch.

I’m a member of The Society of Authors and a Fellow of the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce).

I am based in Eastbourne, an hour and a half from London by Southern Rail on a good day.”


  • Theodore Best December 30, 2014 at 2:37 pm

    Hi Robin,

    I was part of the group that took part in the online feedback course with Karen this autumn, and have just remembered that you work in social media training. I have an enquiry!

    Very briefly, I work with a company that specialises in bringing arts and humanities to business. We are trying to work out the best approach to engaging audiences across various social media platforms. However, while we are all eager to learn, none of us is an expert in these things. Could you let me know how we might be able to consult you in this capacity. Could you, for example, work with one of us to develop the necessary skills? How would you charge for this service?

    I hope you’ve had a great christmas, and look forward to hearing from you.

    Best wishes


    • Robin Houghton January 1, 2015 at 10:40 am

      Hi Theodore, thanks for your enquiry, I’d like to help if I can… do you want to email me at and I can get back to you with some info? Perhaps you could let me know where you are based and your company’s web address so I can have a quick look. Many thanks.
      Happy New Year! Robin

  • Ryan Lanz July 8, 2015 at 7:32 pm

    Hi Robin!

    I scheduled your guest post for 10 Reasons for Authors to Blog for July 11th. I look forward to my followers checking out your stuff.


  • Karen Miller August 9, 2016 at 12:53 pm

    Dear Robin,
    I am a Senior Lecturer in Business at the University of Brighton (Fashion & Textiles, and Fashion Communications). I am interested in whether you could come and present a guest lecture on the importance of social media (including blogging) for self-promotion within the creative industries? This would be on Monday 20th February 2017.

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