About

“I help individuals and organisations to use social tools for effective communication, and to build and maintain a valued and connected social web presence.

Clients include, or have included writers and authors, individuals in PR, publishing, change management and communications, as well as organisations including Equiniti Group, John Lewis, Mogford Group, London Metropolitan University and Brighton University.

I have spent the last seventeen years in online marketing. Before starting my own business in 2002, I was a freelance consultant then Marketing Director for a Brighton online agency specialising in SEO and affiliate marketing. I have an MA in Digital Media (distinction) from the University of Sussex.

Mine is a corporate marketing background. I was Nike’s first Women’s Category Marketing Manager, going on to international marketing roles with Adidas. For more details and testimonials, see my profile on LinkedIn.

My copywriting experience spans hundreds of websites, blogs and social media, as well as print brochures, magazine advertorial. As a copywriter I combine the power of good writing with the requirements of SEO to persuade and engage literate audiences.

I’m also an experienced speaker, trainer, author and features writer on topics related to social media, blogging online marketing and communications.

I’m a member of The Society of Authors and a Fellow of the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce).

I am based in Eastbourne, an hour and a half from London.”

4 thoughts on “About”

  1. Hi Robin,

    I was part of the group that took part in the online feedback course with Karen this autumn, and have just remembered that you work in social media training. I have an enquiry!

    Very briefly, I work with a company that specialises in bringing arts and humanities to business. We are trying to work out the best approach to engaging audiences across various social media platforms. However, while we are all eager to learn, none of us is an expert in these things. Could you let me know how we might be able to consult you in this capacity. Could you, for example, work with one of us to develop the necessary skills? How would you charge for this service?

    I hope you’ve had a great christmas, and look forward to hearing from you.

    Best wishes

    Theodore

    1. Hi Theodore, thanks for your enquiry, I’d like to help if I can… do you want to email me at robin@robinhoughton.com and I can get back to you with some info? Perhaps you could let me know where you are based and your company’s web address so I can have a quick look. Many thanks.
      Happy New Year! Robin

  2. Dear Robin,
    I am a Senior Lecturer in Business at the University of Brighton (Fashion & Textiles, and Fashion Communications). I am interested in whether you could come and present a guest lecture on the importance of social media (including blogging) for self-promotion within the creative industries? This would be on Monday 20th February 2017.

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